In Best Buy deal, Amazon acknowledges you sometimes need to touch things to buy
BELLEVUE, Wash. – Amazon has built its brand as a digital marketplace, but it’s increasingly clear that it also needs a big physical presence to sell the devices that will further knit customers into the Amazon ecosystem.
A deal announced Wednesday that Best Buy will exclusively sell Amazon Fire-edition smart televisions suggests that it can no longer achieve the scale it wants without access to more brick and mortar.
In a rare sit-down meeting with a small group of reporters on Tuesday, Amazon CEO Jeff Bezos made the announcement together with Best Buy CEO Hubert Joly.
This summer, Best Buy will begin selling more than ten 4K and HD Fire TV Edition televisions models from Insignia, Best Buy’s in-house brand, and Toshiba. The TVs will have Amazon Fire TV built in, allowing users to search for and watch broadcast TV, or choose from a catalog of streaming TV episodes and movies from Netflix, Prime Video, HBO, PlayStation Vue, Hulu, and other streaming sites.